In this ad, what we can see is two students who are making jokes about a short film. Then the teacher tells them off because that film is about male chauvinism and it’s not a topic to play jokes with. Then in the flashback we observe the way that the dad minorizes his partner when she asks for help. And that is what we have tried to explain or represent in this short ad. Since we’re kids we always try to imitate our parents, as if they were our mentors, but that doesn’t mean that all they do is right, and if at home we just see illtreatments and how one minorizes the other, in a future we’re going to end up with the same situation and is going to be really hard to eradicate this problem as a society.